CMG Sugandhi – A legacy of naturally crafted fragrances that started its journey back in the year 1925,
we are one of the oldest curators of artisanal fragrances. Our Parent company, CMG Sugandhi was founded by fragrance connoisseur and maker, Seth Shree Chhagan Lal Gandhi in the year 1925.
Our founder was always inclined towards religion and devotion and understood the importance of purity of fragrances for Poojan (worship).
He started his journey by crafting pure and natural fragrances using a blend of Indian flora and earthy elements of nature. The infusion of fragrances crafted by him earned such accolades that he came to be known as the chief Ittar (perfume) curator for the royal families of Rajasthan.
CMG Sugandhi has supplied Attar in the royalties of Kota Darbar, Jodhpur Darbar, Kishangarh Darbar and Boondi Darbar. Apart from the above, we have also prepared and supplied our Attar to the biggest business families of India including the Birlas, Bangads and Dalmias. The list of our esteemed clientele also includes iconic Bollywood celebrities such as Meena Kumari, Madhubala, Vahida Rehman, Ashok Kumar, Shammi Kapoor as well as big brands including Dhunseri Tea, Chamong Tea, Lux Industries Limited and many more.
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The vision of our founder remains intact with us and can be reflected in our way of working.
All the fragrances crafted by us are composed of the purest of ingredients and do not include the use of any chemically treated ingredients.
Our fragrances qualify to be the perfect gift that one can give their loved ones. A bottle of aromatic pleasure.
Our products are perfectly suited for the purposes of corporate gifting, social gifting and festival oriented gifts.
Our fragrances are a perfect way to express your devotion to deities. A must-have in every Poojan Samagri Box.
The main highlight about the collection of perfumes that we, at Fragrance of India offer is our unique and treasurable packaging that every perfume enthusiast would love to own.
Our products can be purchased online as well and our vivid packaging and specialized gift boxes are a cherry on the top
The word ‘attar’, ‘ittar’ have been derived from the Persian word itir, means the ‘fat of the flower’. In general, the term is used to signify a concentrate essence of a fragrant material.
Ittars are believed to have special medical value and they are generally classified based on their effect on the body.
Ittars such as Hina, Musk, Amber and Kesar (saffron) are used in winters, as they are believed to increase body temperature. Likewise
ittars such as Rose, Jasmine, Khus, Kewra and Mogra are used in summers for their perceived cooling effect on the body.
Although Attar is mostly used as a perfume to provide a pleasant after effect, it can also be used for medicinal purposes as an aphrodisiac. A few examples include Musk, Oud, Sandalwood, Rose, Hina, Anbar, and Jasmine
These are normally stored in porous skin bottles known as ‘kuppi’. The temperature and speed of distillation is oriented by regulating the fire and dose of fuel. The distillation set-up is managed by skilled workers, called ‘Dighaa’. The water in the tank is changed continuously to prevent the temperature from rising too high. Managing the still is highly skilled job, as the operator must keep the boiling in the still at a level that is in accordance to the condensation i The receiver is then allowed to cool. The mixture of oil and water is then further removed in a similar manner.
In the case of Rose, this water is cohobated. After required optimum concentration of the Itra has been achieved, the same is poured and stocked in leather bottles. For the manufacture of floral attars, the flowers are required to be processed quickly upon being plucked. Hence, this work starts early in the morning because at that time flowers possess maximum aroma. The equipments used for this purpose are simple, light weight, easy to repair and the whole process takes place in remote villages. Brief description of the equipments used is as under:n the receiver, in order to keep the pressure under control.
The whole process has been traditionally carried out in copper (basically a mixed alloy of copper, known as 'phool') stills called 'Degs'. The lid of the still is called 'Sarpos' and it is also made of copper and has a connection for the 'Bhapka'. Copper has been the principal material for Deg and Bhapka because it is a good conductor of heat, easy to repair and also because of its malleability.
The receiver has a long neck and a round bottom. This receiver is connected to the Deg via means of equipment called 'Chonga'. An interesting feature of Deg & Bhapka system is that there is no separate condenser used and the receiver acts as condenser as well.
These bottles are made of animal hide possessing a very special quality of keeping the attars stored in them fresh by the removal of moisture from the attars. The reason is the semi-permeability of these bottles towards water. Attars may be categorized in many types based on the basic raw material used. Floral Itra are manufactured from single species of flower like Gulab, Keora, Motia, Chameli etc. where as Herbal and Spicy Itra are intuitive blend of vivid flowers, herbs and spices. There are some Itra which do not find place in the above mentioned classification; Itra Gil (Mitti) is one of them.
It is deployed to connect the still and receiver. It is a hollow bamboo, tightly wrapped with twine for insulation
Usually, wood, cow-dung or coal is used for heating the still.
A small tank filled with water where Bhapka is placed. It's purpose is to cool the distillate in the Deg.
